Yinka T. Jayeola

Yinka T. Jayeola

Design that works as well as it looks.

Brand identity and product UI/UX design for startups in fintech, healthtech and edtech. I take an identity from the first brief to a finished system, and a product from the first idea to a shipped release.

Every project runs the same four steps: discovery, brief, creation, delivery. Nothing gets designed until we both agree in writing what it needs to achieve.

See my work

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What I believe

Good design has a job to do.

A logo that only looks right on a clean white background is not finished. A screen that looks great and loses customers is not finished either. If it looks good and does not work, it is decoration, and decoration is easy to find.

So I start with the problem, not the picture. Who uses this. What stops them. What counts as success. We agree on the answers first, then I design, then we check the result against what we agreed.

More about me
Yinka sketching logo ideas at a desk

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He served as our sole design partner from pre-seed through launch, delivering over 120 screens. Quote to booking conversion improved by 35%. Version 1.0 reached 10,000 downloads.

Nikolas Gibbons

Founder, FixMyBuild

He is patient, and because of that he produces exactly what I need at high quality. The logo work is professional and I will be using him again.

Brett Henry Murphy

Product Manager

I came to him with a completely different task, but he suggested changing my logo first. The new one beat my original more than ten times over.

Design Magic

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